Thoughts on the GEC welcome and ‘Business of Next’ session.

This blog post represents a real-time review and reflection upon the ideas and discussions which have surfaced during the sessions which Winnie has been present at during the GEC.

By Winnie Liu.

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The GEC 2016 has officially kicked off with a huge encouragement of the many ways in which entrepreneurship has the ability to create opportunity for the betterment of society. Entrepreneurship has been heralded as a human endeavour that contributes towards economic growth at the same time.

With over 160 nations represented, many individuals sat in this main conference room are incredibly passionate about changing the world – seeing it as a glass half full. In many ways today’s generation of millienials can be seen as less selfish; and it is this very culture in progress, that has transformed Medellin at a remarkable pace, as well as startup communities around the world. Finding new ways to create value, can be seen in the profound transformation of creative ventures by the people of this city who were determined to rebrand it.

Globally there is a common language of entrepreneurship, and in the ‘Business of Next session,’ there has been a focus on trust. With increasing technologies, including intrusive ones such as Captive, and social media data trails, the downsides of what Jerry Michalski termed the ‘stalker economy’ are also raised. A great problem is the mistrust that is prevalent in the increasingly sophisticated world of marketing. However, there is a glimpse of hope with the language shift in the boardroom; less of war and stalking consumers, and more towards openness and a trust. What is intriguing was the way in which Michalski said trust is cheaper than control:

‘If you design from trust, you build a different system.’

With this mindset, it is a positive perspective of seeing companies able to treat their customers more as people and less as objects of war. Being open to trust, offers opportunities for cooperation, and thus it is thought provoking as to how companies should communicate to their consumers and partners, especially with the continuing consumerisation of a large majority of our personal lives.

The question is will you be part of the ‘stalker economy’, or a pioneer of change?

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